Retail & Luxury

A new retail concept to promote the brand

Over 100 Telecom Italia sales outlets have been transformed into immersive, stimulating experiences, always in line with the brand image. Global Planning Architecture's work was not limited to designing a new retail concept, but took the form of highly functional and innovative retail spaces. The next step was the development of over 100 sales outlets: a task that required overall organisation and coordination of all the partners in the project.
Read the full case history.
Services provided: Project & Design Management, Market Analisys, Concept and schematic Design, Creative direction, MEP engineering, Brand Integration & Visual Communication, Interaction Design, Lightning Design

Location: Northern Italy

Numbers: 100 sales outlets