july 2015

Innovation: an essential factor.

Carter & Benson Executive Search, Foro Bonaparte, Milan

During the last International Furniture Show in Milan, Giuliano Azzinari was invited to take part in a round table organised by the magazine Espansione which discussed the prospects and peculiarities of Italian design. Everyone agrees that we are emerging from a traditional vision of the product, but Giuliano Azzinari is the one who focuses on the theme of innovation both in design and architecture. The main ingredient for a successful project is the underlying strategy which must be sellable, achievable, innovative and highly technological.