Hospitality & Culture

Milan World Expo Pavilion. Finally, IT happens.

A element that rises over 100 m above the area dominating the master plan and the outskirts of Milan. The mass of pavilions of different shapes, colours, materials and dimensions create a dense inconspicuous body as a whole. Finally, IT happens is an information pavilion on the Porta Principalis Dextra that enhances one of the entrances to the World Expo Museum where it is presented as an iconographic object.

A big wheel that is not only a viewpoint in the master plan, but also accompanies people to a height of approximately 100 m. The information point is transformed into a real experience that visitors can enjoy on the site.
Services provided: Design and Research, Concept Design, Architecture, Iconic Building Design

Location: Milan, Italy

Numbers: 1.000 mq