The company has changed and with it the systems of communication and people's tastes.
The new "La Feltrinelli
" headquarters, covering 4,200 square metres
spread over six floors, reflect this change and maintain the legacy
of such a prestigious brand. To project the brand and the workplace into the future, areas for discussion and brainstorming
were provided as well as desk sharing
spaces. Each floor also has reading rooms
, inspiration walls
, break areas
and areas for informal meetings
. They are all modern
, stimulating spaces
for those that use them.
The new headquarters
also have another aim: to maximise
“La Feltrinelli”'s long-established ability for innovation without abandoning the brand and corporate culture.
The graphics on the walls communicate, through specially designed posters, the company's deepest roots and history. This is to convey the “Us”
dimension which sums up the union between the Feltrinelli
Group and the public.
Read the full case history.