Creativity and dynamism for a new corporate image.
Diageo, a world leader in the prestigious alcoholic drinks business, asked for Global Planning Architecture's help in redesigning its headquarters in Italy: a splendid building in one of the most exclusive areas of Turin.
The quality of the project can be seen in a number of key factors including the speed and optimised cost of the intervention, the lack of disruption to company work and renewal of the corporate image.
The choice of finishes, furniture and lighting was based on a perception of a dynamic, orderly environment as well as "work fantasy" in keeping with the corporate identity. Responding to the need for dynamism expressed by Diageo, a multifunctional area was created in the large double height space which can be accessed from the entrance. By using mobile screens, this area can be used as a meeting room, private lounges, a room for events, cinema or relaxation area. The entrance features reception furniture made of steel and coloured Plexiglas and the use of lighting that creates a pleasant impact.