Over 100 stores transformed into immersive, stimulating experiences, always in line with the brand image.
An interactive buying experience takes place in areas that incorporate the latest technology. It is important to reassess the way people visit stores, a step that is even more strategic in the dynamic, complex world of telephony.
Conceived as an immersive multimedia experience, the new Telecom stores convey the distinctive values of the brand and make the discovery of products and services enjoyable. All this is done with the aim of transforming a store from being something that contains products to being something that contains messages and emotions.
Scale variables, tight deadlines, geographical dispersion, problematic contexts: the complexity of designing over 100 stores required excellent organisational and management skills. From this point of view, the Global Planning Architecture proprietary tools that use Fast‑Tracker, integrated management of the design, technical design and development stages, were very important. It is a key step in meeting deadlines, costs and quality by monitoring various sites throughout Northern Italy at the same time and a task that the Project and Construction Management team is used to since it often manages multiple suppliers to guarantee constant quality at a competitive price.
“Global Planning Architecture immediately understood the spirit of TIM and enhanced the brand value with functional and highly innovative retail space. The development of over 100 stores was perfect. However, the biggest advantage was the way it kept everything under control, something that is vital if you want to achieve the high standards of quality required and comply with time frames and costs.”
Telecom Italia Brand Manager